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One Company’s Journey Towards Supply Chain Transparency: Interview with...
Figuring out what’s “green” about these water bottles is hard enough, let alone comparing their environmental footprint to, say, a ream of copy paper. What makes a “green” product green? A simple...
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One Bad Ad: Hyundai’s unfortunate blunder
The Hyundai ix35 Fuel Cell is the world’s first mass-produced hydrogen powered vehicle. Will it survive the negative press generated by its debut UK television ad? I don’t always keep abreast of image...
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Could anti-child abuse ad backfire in the long run?
I recently wrote a post about a bad ad. This ad used a scene of attempted suicide to make a point about a product. Needless to say, it was almost universally recognized as being tasteless. And of...
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FTC Strikes Again with Green Guide Enforcement
Time to wake up to the importance of monitoring your messaging for Green Guide compliance! Don’t look now, but the Federal Trade Commission is at it again. (On second thought, DO look. Hard – at your...
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Thanks to Writing to Make a Difference for the repost
A belated “Thank you” to Leslie from Writing to Make a Difference for republishing my post, Your Customer’s Brain on Computers. If you are involved in any sort of nonprofit, Writing to Make a...
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Want to avoid FTC Green Guide action? Watch your supply chain!
The FTC’s latest industry crackdown presents an interesting twist on the green marketing best practice of substantiating one’s claims. As I’ve noted in the past, the agency seems to be conducting...
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Paper and Sustainability: Interview with John Fields of J&A Printing
Are digital media really more sustainable than paper? That’s the common conception – that posting something online has little to no environmental impact, while paper represents waste. But have you ever...
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The Silent Crowd of Customers Many Green Companies Ignore
I was in the post office just before Christmas and couldn’t help but overhear the conversation taking place in line ahead of me: “I just ordered a book from Amazon. It’s the first time I’ve ever...
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7 Ways to Capture More of Those Trade Show Leads
photo credit: mariusz kluzniak via photopin cc A group of trade show prospects is like an iceberg. The number of attendees at any given trade show who are actively looking for what you offer is (like...
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What can Toyota teach us about marketing green homes?
“What can we learn from the marketing of hybrid cars that can help us market green homes?” A LEED AP contractor posted this question as a discussion last month on the LinkedIn group Building Green....
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